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Drive Progress With

Evidence-based

Customer-centric

Data-driven

Decision Making

Turn your business model portfolio into a modern decision-making machine.

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Karban is the first evidence-based, customer-centric business model pipeline software to help you make strategic decisions based on data.


Future-Proof Companies Use Karban To:

Make Evidence-based Decisions

Use consistent evaluation criteria to score the 9 components of your business model using Karban’s Confidence Score® model as well as assess team dynamics such as performance, fit, roadmap, and composition. Track value creation and progress across the 4 stages of Business Model Development. 

Centralize Information Management

Give leaders confidence to make informed investment and resourcing decisions based on demonstrated evidence about customer value & business value by taking advantage of a central information hub to understand the progression, performance, and advancement of the portfolio on the whole. 

Enable Iterative Learning Cycles

Hold teams accountable to customer-centric evidence using a quantitative, "single source of truth" metric called the Progress Metric® for a project’s progression. Understand the progression of any project and stablize decision-making criteria across the organization.

Modernize Your Business Model Pipeline

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